BTGPay for ecommerce, Google local expand

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Without to strain the importance of local markets, it actually could have an interesting implication, since Google announced the end of ad-tracking, what itself is considerable. Not so much in regards payment systems, but to the nature of e-commerce indeed. In other words, while competition points with being available everywhere for everyone, no more ad-tracking makes BTG very interesting to have available in a community, where people go shopping regularly, recurrent customer traffic, and not only once like event driven. So they would have their BTG wallet and know, at this place I am safe to pay online, even in recession times. Further, more than 50% of all Google search traffic has a local intend, not too long ago considered as the untapped goldmine. People are in lockdown and like to not breaking up with their consumer habits, BTG could span over all ecommerce, therefore my discussion point:

A shopping cart available as javascript widget on a blog, website or app, like what they do with Shopify or Snipcart, without actually to cover the whole product range, all reduced on weekly or one time offers only, so that shops reach out for their most frequent customers with purchasing advantages, and they would have the privilege to join those but only in BTG. With that being said, the widget would perform the payment including checkout, pickup or local delivery (safe 24h) like what they very successfully do with Target in the US: skyrocketing ecommerce turnover of their 1,800 local branches in 2020. Shops would be able to work together on a community level, the community itself would help average people to get their wallet in place, as for most clients the topic is too new yet but of highest community interest to have available. Binding local frequency is one future key.

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Another very interesting value proposition, in this case without to heavily invest in sales and business development, is somehow touched by CoinPayments, unless the real power of Bitcoin Gold compared to Stripe and PayPal is hidden. Bitcoin Gold remains as a one of many coin solution to be added to parts of their logic, and even worse is NOWPayments, where you can choose to pay from different crypto options. It looks fancy and nice, but it does not make Bitcoin Gold “more affordable and accessible so that a much larger audience is able to participate compared to the current industry giants” (according Harvard findings), in this case Bitcoin itself, what again according to Harvard, is one central key to success for disruptive approaches, as statistically 99% of those incumbents neglecting this rule are doomed to fail. In other words, the currently available e-commerce opportunities hide two important assets, that from the perspective of both criteria, affordable and accessible, are somehow neglected.

Accessibility

Most people are used to pay in Fiat. CoinPayments supports the conversion from Fiat to Bitcoin Gold, as a front end visibility, what is fine, although it is not enough to meet the accessibility criteria, what would be something like a widget, supporting

  • Fiat, but rendered and paid in Bitcoin Gold, based on its accurate time value, then cleared to the merchant wallet in Bitcoin Gold, and

  • Fiat, only rendered and paid in Fiat, then cleared to the merchant wallet in Bitcoin Gold based on its accurate time value.

If this would be the case, accessibility compared to Bitcoin: nailed, without even to think further the business to business opportunities arising from this logic.

Affordability

Guess everybody has mentioned the warning from NOWPayments, that says like “High network fees warning – at the moment, network fees for ETH-based assets and Bitcoin are higher than usual; you might want to consider a different asset for payments.” In other words, Bitcoin Gold are kinda Bitcoins too, just don’t let use it, and in one rush this monster asset compared to Stripe and PayPal goes off.

And this is only one of the current negative aspects for disruptive power in regards affordability. The other is even to be compared to other crypto payments, when in reality Bitcoin Gold is much stronger. I for example work with Jekyll, explicitly jekyll-swiss, a static site with serverless functions, easy to deploy either in JAMstack environments or regular hosting, or Git, guess what, it doesn’t matter. This current theme from Diana, I don’t even know her, pings at 100,000 downloads per each month. And this is just one of many Jekyll themes. Consider the local span in Google, and the opportunity to pay goods and services with less fees than using Stripe or PayPal, the Bitcoin Gold affordability, no matter what theme to use. From WP to SSGs, like what they do with Snipcart, “add a shopping cart to any website”, without actually to be Snipcart, why not an Open Source project? That would be something I would at least consider more affordable compared to others: nailed.

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Conclusion:

The philosophy of Bitcoin Gold is orientated towards the very meaning of Satoshi Nakamoto, while its appearance unfortunately serves a kinda me-too approach to Bitcoin, ultimately leading to hide its real assets what makes it very vulnerable to disruption.

Despite the current business plan, its real asset in regards accessibility is not the consumer opportunity to pay for goods and services in Bitcoin Gold; currencies like Litecoin or Atom outpace Bitcoin Gold in the speed game although being faster than Bitcoin. The way is to separate content from presentation, whereby Fiat values would be the only presentation scenario reaching out for masses of consumers, while all payments get automatically balanced to the merchant in Bitcoin Gold only, no matter how volatile Fiat behaves over the next years.

Bitcoin Gold’s real asset in regards affordability is the flexing muscle in all e-commerce related business-to-business transactions, its potent charm to make progress in business-to-business deserves to be qualified as “massive”. All transactions are proceeded within minutes without fees, too long for consumers, more than short enough for businesses, while the network decentralisation makes the currency itself and all businesses super resilient against inflationary effects despite the majority of existing crypto alternatives at this moment.