There will be a new restricted financial products policy by Google.
In June 2018, Google will update the Financial services policy to restrict the advertisement of Contracts for Difference, rolling spot forex, and financial spread betting. In addition, ads for the following will no longer be allowed to serve:
Binary options and synonymous products
Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)
Ads for aggregators and affiliates for the following will no longer be allowed to serve:
- Contracts for Difference
- Rolling spot forex
- Financial spread betting
- Binary options and synonymous products
- Cryptocurrencies and related content
This is a good thing and a bad thing.
It’s a little bad for the industry overall, because it will be harder to get information out there.
But it’s probably good, on average, because it often seems like most of the advertising dollars are being spent by dubious ICOs and questionable third parties.
I have seen more paid ads on Google, FB, Twitter for scam wallets than real ones!
Google’s new policy will not have a large direct impact on BTG, because we haven’t been spending on direct ads with them. Like most legitimate crypto projects and add-on services (like wallets, etc), our promotional content is mostly spread by direct sharing on Social Media, via co-promotion with other reputable partners, and via word-of-mouth within our growing community.
Definitely is not a good new for the industry. I really hope it does not affect to BTG.
That is a great new!
Thank you for the info!